Our Story

Vancouver Island changed my life.

The places I’ve been, the people I’ve met, and the experiences I’ve had out here have shaped who I am. Cedar & Fog Co. was born from wanting to capture that feeling of pushing yourself outside, earning the comfort that comes afterwards, and giving something back to the place that made it all possible.

For me, there’s nothing better than getting out and getting after it. Whether it’s a long day in the mountains, chasing blacktails through the timber, fishing the coast, or exploring somewhere new, the best part always comes after. Pulling on your favourite sweater, sitting around a fire or at the cabin, and reliving the day with the people you shared it with. That feeling is what this brand is built around.

Cedar & Fog Co. isn’t made for the climb—it’s made for the come-down.

It’s for the drive home, the dock after the boat’s tied up, the cabin porch, the campfire, and every moment when the hard work is behind you and you get to soak it all in. There’s something about slipping into something warm, dry, and comfortable after battling this wet, foggy island that just feels earned.

More than anything, I wanted this brand to become a way to give back. Vancouver Island has given me more than I could ever repay, so a portion of every purchase will go toward organizations that protect and improve the places we all love. Whether that’s supporting youth outdoor programs, maintaining trails, restoring our ocean, or helping other conservation efforts, the goal is simple: leave this place better than we found it.

I hope when you put on one of our pieces, it reminds you of your own adventures—the ones that tested you, the ones you’ll laugh about later, and the moments afterwards that made it all worthwhile.

See you out there.

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What we stand for.

We protect wildlife.

From the species that define Vancouver Island to the animals we share it with, wildlife is part of what makes this place so special.

We want to ensure that the wild things that belong here have a place here tomorrow.

We care about wild places.

Forests. Mountains. Lakes. Rivers. Shorelines.

The places we explore don't have to be untouched to be worth protecting. They simply need to matter enough for us to take responsibility for them.

We support responsible outdoor recreation.

Hunt it. Fish it. Hike it. Paddle it. Explore it.

We believe there's room for everyone in the outdoors.

Getting outside comes with a responsibility: know the place you're in, respect the land, the water, the wildlife, and help keep these experiences available for the people who come after us.

We want kids outside.

A connection to nature starts early.

It's muddy boots, scraped knees, campfires and asking a thousand questions about things adults stopped noticing a long time ago.

We believe kids deserve the opportunity to experience the outdoors, not just see it through a screen.

We support the people who steward what matters.

Conservation doesn't happen on its own.

It happens because people care enough to put in the work.

We support the organizations, volunteers, educators, conservationists, outdoor communities and local groups working to protect wildlife, restore habitat, create access to the outdoors and help the next generation build a connection to nature.